Added Value with BTS

Most fashion and beauty brands know that great Behind the Scenes photographs are fantastic for social media.

In an age where we are constantly bombarded with marketing messages, it can be hard to cut through the noise.

Shareable BTS content that brands post on social media is a great opportunity to connect with fans in a really personal way. Images that feel intimate and immediate help brands show off their personality, share their values,

and create an emotional connection with their audience.

A photographer who has experience working on set is perfect for capturing the ‘making of’ a campaign shoot, giving your followers a sneak peek at the hard work that goes into creating the

beautiful campaign images they see. BTS shots make customers feel like they are part of the action, by giving a glimpse of what goes into making the products they love.

BTS Photographer on Set 

The best BTS photographers are almost invisible, moving around the set without drawing attention to themselves or distracting the talent or crew.

 
They know how to capture the action and create compelling content that gives your followers a glimpse into your brand's world.

Being a behind the scenes photographer is a particular skill that comes with experience. Whether it's understanding how shoots work, how to handle celebrity egos or finding the perfect angle for a shot,

 it's all about capturing those candid moments that give followers a peep into the making of a project.

With so many moving parts, it takes a confident and knowledgeable photographer to be able to capture the perfect decisive moment.

If you're looking to create content from your next shoot that will engage your social media followers, be sure to hire an experienced BTS photographer.

The best behind the scenes photographers approach each project with a documentary eye.

They are trying to capture unique moments that tell the real story of the shoot. It is different to being just a fashion photographer, a still life photographer or even a portrait photographer.

The BTS photographer is all of those but also a reportage photographer who hunts for the perfect shot.